Following the breadcrumbs: An analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth, Yoon, Hye Jin, Sung, Yongjun, Miller, Jessica, Lee, ArturoLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2014.949824
Date:
August, 2014
File:
PDF, 347 KB
english, 2014