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The Journal of Marketing Research : Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E., Johnson, Richard M., Neal, William D.Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.1.1.19125
Date:
February, 2003
File:
PDF, 82 KB
english, 2003