Can a Retail Web Site Be Social?

Journal of Marketing 2007 / 07 Vol. 71; Iss. 3

Can a Retail Web Site Be Social?

Liz C. Wang, Julie Baker, Judy A. Wagner and Kirk Wakefield
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30163986
Date:
July, 2007
File:
PDF, 2.60 MB
english, 2007
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