An Assessment of the Effectiveness of an in-Class Game on...

Marketing Education Review 2005 / 03 Vol. 15; Iss. 1

An Assessment of the Effectiveness of an in-Class Game on Marketing Students’ Perceptions and Learning Outcomes

Drea, John T., Tripp, Carolyn, Stuenkel, Kathleen
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Volume:
15
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2005.11488887
Date:
March, 2005
File:
PDF, 1.21 MB
english, 2005
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