Choosing between Globalization and Localization as A...

The Journal of Marketing Theory and Practice 1999 / 04 Vol. 7; Iss. 2

Choosing between Globalization and Localization as A Strategic Thrust for Your International Marketing Effort

Ramarapu, Sangeeta, Timmerman, John E., Ramarapu, Narender
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Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1999.11501832
Date:
April, 1999
File:
PDF, 1.11 MB
english, 1999
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