Building Service Brands via Social Identity: Lessons from...

Building Service Brands via Social Identity: Lessons from the Sports Marketplace

Underwood, Robert, Bond, Edward, Baer, Robert
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Volume:
9
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2001.11501881
Date:
January, 2001
File:
PDF, 1.83 MB
english, 2001
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