Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach
Philander, Kahlil S., Raab, Carola, Berezan, OrieVolume:
25
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2014.1002145
Date:
February, 2016
File:
PDF, 455 KB
english, 2016