Understanding Discount Program Risk in Hospitality: A Monte...

Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach

Philander, Kahlil S., Raab, Carola, Berezan, Orie
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Volume:
25
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2014.1002145
Date:
February, 2016
File:
PDF, 455 KB
english, 2016
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