An Empirical Investigation of Corporate Identity...

Journal of Hospitality Marketing & Management 2015 / 11

An Empirical Investigation of Corporate Identity Communication on Hong Kong Hotels’ Websites

Mohammed, Ibrahim, Guillet, Basak Denizci, Schuckert, Markus, Law, Rob
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Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2016.1096875
Date:
November, 2015
File:
PDF, 361 KB
english, 2015
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