New Product Development in Dutch Companies: The Idea...

European Journal of Marketing 1981 / 05 Vol. 15; Iss. 5

New Product Development in Dutch Companies: The Idea Generation Stage

Verhage, Bronislaw, van Weele, A.J.
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Volume:
15
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EUM0000000004884
Date:
May, 1981
File:
PDF, 376 KB
english, 1981
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