Buyer Monitoring: A Means to Insure Personalized Service

Buyer Monitoring: A Means to Insure Personalized Service

Robert J. Kwortnik Jr., W. Michael Lynn and William T. Ross Jr.
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618920
Date:
October, 2009
File:
PDF, 2.06 MB
english, 2009
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