Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, Gregory T. Gundlach and Joseph P. CannonVolume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203445
Date:
April, 2000
File:
PDF, 3.38 MB
english, 2000