Decommoditization, Resonance Marketing, and Information...

Journal of Management Information Systems 2011 / 10 Vol. 28; Iss. 2

Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict

Granados, Nelson F., Kauffman, Robert J., Lai, Hsiangchu, Lin, Huang-chi
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Volume:
28
Language:
english
Journal:
Journal of Management Information Systems
DOI:
10.2753/mis0742-1222280203
Date:
October, 2011
File:
PDF, 528 KB
english, 2011
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