Role of Nonprice Variables in Intertier Competition

The Journal of Marketing Theory and Practice 2009 / 9 Vol. 17; Iss. 4

Role of Nonprice Variables in Intertier Competition

Sivakumar, K., Nakata, Cheryl, Aggarwal, Praveen, Chitturi, Ravindra, Koukova, Nevena T.
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Volume:
17
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679170404
Date:
September, 2009
File:
PDF, 387 KB
english, 2009
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