Cross-Channel Effects of Price Promotions: An Empirical...

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Journal of Retailing 2016 / 2

Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector

Breugelmans, Els, Campo, Katia
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2016.02.003
Date:
February, 2016
File:
PDF, 961 KB
english, 2016
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