Assessing brand vulnerability across product assortments

Assessing brand vulnerability across product assortments

Kumar, Piyush, Dass, Mayukh
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Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.18
Date:
August, 2012
File:
PDF, 252 KB
english, 2012
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