Effect of Message Interactivity on Product Attitudes and...

Journal of Promotion Management 2016 / 01 Vol. 22; Iss. 1

Effect of Message Interactivity on Product Attitudes and Purchase Intentions

Ott, Holly K., Vafeiadis, Michail, Kumble, Sushma, Waddell, T. Franklin
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Volume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1107011
Date:
January, 2016
File:
PDF, 712 KB
english, 2016
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