Corporate strategic marketing: a new task for top...

Business Strategy Series 2007 / 01 Vol. 8; Iss. 2

Corporate strategic marketing: a new task for top management

Parvinen, Petri, Tikkanen, Henrikki, Aspara, Jaakko
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Volume:
8
Language:
english
Journal:
Business Strategy Series
DOI:
10.1108/17515630710685195
Date:
January, 2007
File:
PDF, 146 KB
english, 2007
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