The myth of customer loyalty: why information and scale are...

Strategy & Leadership 2015 / 11 Vol. 43; Iss. 6

The myth of customer loyalty: why information and scale are more important during downturns

Kailasam, Murali, Wongsurawat, Winai
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Volume:
43
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/SL-08-2015-0068
Date:
November, 2015
File:
PDF, 117 KB
english, 2015
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