Value equity in event planning: a case study of Macau

Marketing Intelligence & Planning 2010 / 06 Vol. 28; Iss. 4

Value equity in event planning: a case study of Macau

Tsiotsou, Rodoula H., Rosenbaum, Mark S., Wong, IpKin Anthony
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Volume:
28
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011053540
Date:
June, 2010
File:
PDF, 196 KB
2010
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