The role of wholesale brands for buyer loyalty: a transaction cost perspective
Brashear Alejandro, Thomas, Kenning, Peter, Grzeskowiak, Stephan, Brock, Christian, Ahlert, MartinVolume:
26
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111115886
Date:
February, 2011
File:
PDF, 229 KB
2011