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Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city
Hawary, Sulieman Ibraheem Shelash Al, Nady, Bahaà Abdul Hafez Attallah Al, Alolayyan, Main NaserVolume:
2
Year:
2013
Journal:
International Journal of Information and Coding Theory
DOI:
10.1504/IJICOT.2013.059728
File:
PDF, 509 KB
2013