Time-Varying Effects of Chronic Hedonic Goals on Impulsive...

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Suresh Ramanathan and Geeta Menon
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Volume:
43
Journal:
Journal of Marketing Research
DOI:
10.2307/30162436
Date:
November, 2006
File:
PDF, 2.61 MB
2006
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