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[IEEE 2015 8th International Conference on Ubi-Media Computing (UMEDIA) - Colombo, Sri Lanka (2015.8.24-2015.8.26)] 2015 8th International Conference on Ubi-Media Computing (UMEDIA) - Does sense of virtual community and experience marketing increase the purchase intention of cultural and creative illustration products?
Wang, Yu-Bing, Ho, Ching-Wie, Chen, TinaYear:
2015
Language:
english
DOI:
10.1109/UMEDIA.2015.7297484
File:
PDF, 2.55 MB
english, 2015