Order-of-Entry Effects on Consumer Memory and Judgment: An...

Journal of Marketing Research 1992 / 08 Vol. 29; Iss. 3

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Frank R. Kardes and Gurumurthy Kalyanaram
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172744
Date:
August, 1992
File:
PDF, 2.69 MB
english, 1992
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