Brands and breakthroughs: How brands help focus creative...

Journal of Brand Management 2006 / 4 Vol. 13; Iss. 4-5

Brands and breakthroughs: How brands help focus creative decision making

Ind, Nicholas, Watt, Cameron
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Volume:
13
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540275
Date:
April, 2006
File:
PDF, 165 KB
english, 2006
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