Indirect Network Effects in New Product Growth

Indirect Network Effects in New Product Growth

Stefan Stremersch, Gerard J. Tellis, Philip Hans Franses and Jeroen L. G. Binken
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30163981
Date:
July, 2007
File:
PDF, 3.22 MB
english, 2007
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