Role Stress and Effectiveness in Horizontal Alliances

Role Stress and Effectiveness in Horizontal Alliances

Arne Nygaard and Robert Dahlstrom
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203415
Date:
April, 2002
File:
PDF, 4.01 MB
english, 2002
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