An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir, Ghose, Kamal, Maity, BipashaVolume:
6
Language:
english
Journal:
Asia-Pacific Journal of Business Administration
DOI:
10.1108/APJBA-02-2013-0010
Date:
May, 2014
File:
PDF, 164 KB
english, 2014