Hotel loyalty programs: how valuable is valuable enough?

International Journal of Contemporary Hospitality Management 2014 / 02 Vol. 26; Iss. 1

Hotel loyalty programs: how valuable is valuable enough?

(Karen) Xie, Lijia, Chen, Chih-Chien
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Volume:
26
Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-08-2012-0145
Date:
February, 2014
File:
PDF, 246 KB
english, 2014
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