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[IEEE 2015 12th International Conference on Service Systems and Service Management (ICSSSM) - Guangzhou, China (2015.6.22-2015.6.24)] 2015 12th International Conference on Service Systems and Service Management (ICSSSM) - An empirical study on the impact of the gift cards' properties on the effectiveness of the gift cards promotion
Ying Liu,, Jingming Pan,, Xiaowo Tang,Year:
2015
Language:
english
DOI:
10.1109/icsssm.2015.7170229
File:
PDF, 194 KB
english, 2015