Co-Opetitionby Adam M. Brandenburger; Barry J. Nalebuff

Co-Opetitionby Adam M. Brandenburger; Barry J. Nalebuff

Review by: J. Scott Armstrong
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Volume:
61
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251833
Date:
April, 1997
File:
PDF, 800 KB
english, 1997
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