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Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky and Scott A. NeslinVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162492
Date:
August, 2007
File:
PDF, 3.08 MB
english, 2007