A Two-Factor Explanation of Assimilation and Contrast...

A Two-Factor Explanation of Assimilation and Contrast Effects

Joan Meyers-Levy and Brian Sternthal
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Volume:
30
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172887
Date:
August, 1993
File:
PDF, 2.08 MB
english, 1993
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