Market Response to a Major Policy Change in the Marketing...

Journal of Marketing 2001 / 04 Vol. 65; Iss. 1

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203405
Date:
April, 2001
File:
PDF, 3.41 MB
english, 2001
Conversion to is in progress
Conversion to is failed