The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi, Pino, Giovanni, Frangipane, DanielaVolume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.545669
Date:
February, 2011
File:
PDF, 246 KB
english, 2011