Effects of link placements in email newsletters on their...

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Effects of link placements in email newsletters on their click-through rate

Kumar, Ashish, Salo, Jari
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1147485
Date:
March, 2016
File:
PDF, 1.15 MB
english, 2016
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