Commentaries on Ratchford, "The New Economic Theory of...

Journal of Consumer Research 1975 / 09 Vol. 2; Iss. 2

Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay"

Taylor, Lester D., Haines, Jr., George H.
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Volume:
2
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208618
Date:
September, 1975
File:
PDF, 316 KB
english, 1975
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