Children's Use of Cognitive Defenses Against Television...

Journal of Consumer Research 1988 / 03 Vol. 14; Iss. 4

Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach

Brucks, Merrie, Armstrong, Gary M., Goldberg, Marvin E.
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Volume:
14
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209129
Date:
March, 1988
File:
PDF, 937 KB
english, 1988
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