Conjoint experiments for direct mail response optimization
Vriens, Marco, van der Scheer, Hiek R., Hoekstra, Janny C., Roelf Bult, JanVolume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810204625
Date:
April, 1998
File:
PDF, 235 KB
english, 1998