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Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
Dellaert, Benedict G. C., Dabholkar, Pratibha A.Volume:
13
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.2753/jec1086-4415130302
Date:
April, 2009
File:
PDF, 274 KB
english, 2009