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[Advances in Business and Management Forecasting] Volume 5 || Forecasting deep consumer resonance: an application of the Zaltman metaphor elicitation technique (ZMET)
Forr, JamesYear:
2008
Language:
english
DOI:
10.1016/S1477-4070(07)00208-5
File:
PDF, 217 KB
english, 2008