From Minnows to Whales: An Empirical Study of Purchase...

International Journal of Electronic Commerce 2015 / 12 Vol. 20; Iss. 2

From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

Shi, Savannah Wei, Xia, Mu, Huang, Yun
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Volume:
20
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.1080/10864415.2016.1087820
Date:
December, 2015
File:
PDF, 433 KB
english, 2015
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