National Versus Regional Sports Marketing: An...

International Journal of Sports Marketing and Sponsorship 2003 / 09 Vol. 5; Iss. 3

National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'

Bradish, Cheri L., Stevens, Julie A., Lathrop, Anna H.
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Volume:
5
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-05-03-2003-B004
Date:
September, 2003
File:
PDF, 465 KB
english, 2003
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