New media, branding and global sports sponsorship

New media, branding and global sports sponsorship

Santomier, James
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Volume:
10
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-10-01-2008-B005
Date:
October, 2008
File:
PDF, 155 KB
english, 2008
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