Crowdsourcing ideas: Involving ordinary users in the...

Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development

Schemmann, Brita, Herrmann, Andrea M., Chappin, Maryse M.H., Heimeriks, Gaston J.
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Volume:
45
Language:
english
Journal:
Research Policy
DOI:
10.1016/j.respol.2016.02.003
Date:
July, 2016
File:
PDF, 656 KB
english, 2016
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