Using Innovations in Student Teaming to Leverage...

Using Innovations in Student Teaming to Leverage Crossfunctional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core

Brunei, Frédéric F., Hibbard, Jonathan D.
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Volume:
16
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2006.11488968
Date:
October, 2006
File:
PDF, 1.10 MB
english, 2006
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