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What is a Quality Test Worth? The Influence of Advertising Budgets on Product Ratings and Consumer Spending
Müller-Lietzkow, Jörg, Urban, SandraVolume:
4
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2007.11073456
Date:
September, 2007
File:
PDF, 339 KB
english, 2007