Warranty and Other Extrinsic Cue Effects on Consumers' Risk...

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

Shimp, Terence A., Bearden, William O.
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Volume:
9
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208894
Date:
June, 1982
File:
PDF, 931 KB
english, 1982
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