The role of wholesale brands for buyer loyalty: a...

Journal of Business & Industrial Marketing 2011 / 02 Vol. 26; Iss. 3

The role of wholesale brands for buyer loyalty: a transaction cost perspective

Brashear Alejandro, Thomas, Kenning, Peter, Grzeskowiak, Stephan, Brock, Christian, Ahlert, Martin
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Volume:
26
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111115886
Date:
February, 2011
File:
PDF, 229 KB
english, 2011
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