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Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”
Gross, Philip, Wiedmann, Klaus-PeterVolume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20861
Date:
December, 2015
File:
PDF, 112 KB
english, 2015